For auto shops & detailers

Ten premium leadsin thirty days. Guaranteed.

High-converting websites for auto shops and detailers — built around the work you actually want more of, so the right drivers find you, trust you, and book. If the leads don't come, I keep working until they do.

10+ leads
Guaranteed in 30 days
Four weeks
Intake to launch
You own it
Domain, code, content

Built to convert

Every page has one job: turn a search into a booked job.

Every build includes

  • Built to convert, not just look good
  • Premium offer positioning
  • Call and form tracking installed
  • Mobile-first and fast
  • Local-search foundation
  • 10-lead guarantee in writing

The gap

Great shops lose premium work to worse ones with better websites.

Not because of the quality of the work — because of what a driver finds before they ever reach out.

Invisible at the moment of need

A driver's check-engine light comes on at 9pm. They search on a phone, in a hurry. A site that pinches and scrolls sideways sends them to the shop that loads clean.

Your best work, unseen

Flawless paint correction and twenty years of clean bays, with none of it on screen. The shops winning that job are showing before-and-afters you never posted.

Lookers, not bookings

Traffic without a next step. If a driver has to hunt for the phone number or guess how to request a quote, they don't — they leave.

What you get

A conversion asset, not a brochure.

Every decision on the build answers one question: does this make a driver more likely to call, book or request a quote?

  • A site designed to sell your best jobs

    Positioning that pulls ceramic coatings and diagnostics, not just the cheapest oil change in town.

  • Copy built around your shop

    I interview you, then write it — so it reads like you talk and answers what drivers actually ask.

  • Five pages that close the gap

    Home, services, about, reviews and contact, structured so someone decides in under a minute.

  • Lead capture on every screen

    Sticky call bar, quote form and booking requests placed where drivers decide, not buried in a footer.

  • Proof that does the selling

    Photo and review guidance that puts your clean bays and before-and-afters to work.

  • Tracking you can see

    Calls, forms and booking requests in one place from day one — the numbers the guarantee is measured on.

  • A local-search foundation

    Clean structure and service detail so Google knows exactly what you do and where you do it.

  • You own everything

    Domain, hosting, code and content in your name. No lock-in and no hostage situation.

The guarantee

At least ten leads in your first thirty days — in writing.

Not visits. Not impressions. Enquiries from real drivers who want work done: calls, quote requests and booking submissions, counted where you can see them.

Tracking goes on the site the day it launches. Thirty days later we count the leads together. If you're short of ten, I keep building, rewriting and optimising at no extra cost until you're there.

It's a simple deal: the site has to earn its keep, and the risk of that sits with me, not with you.

Start the intake call

What qualifies

  • The site is live with call and form tracking installed.
  • You answer new enquiries within one business day.
  • You serve the service area the site targets.
  • Leads are counted from launch day for 30 calendar days.

The process

Four weeks to launch. Thirty days to ten leads.

You're involved three times: the intake call, the blueprint approval, and the walkthrough at the end.

  1. 01

    Intake

    A 30-minute call. The premium work you want more of, the jobs you'd rather stop getting, and what drivers ask before they book.

  2. 02

    Blueprint

    Page structure, the words, and the design direction — approved by you before a single page is built. No surprises later.

  3. 03

    Build

    I build the site and send a live preview. Two rounds of revisions are included, and call and form tracking goes in from the start.

  4. 04

    Launch + 30 days

    Domain, search listings and analytics connected. Then thirty days of watching the numbers, tightening the pages and counting leads with you.

What a build looks like

Premium work, presented like it's premium.

A sample layout, shown at desktop width. Your shop's photos, services and reviews replace every word in it.

ironandgloss.com
IRON & GLOSS
Book

Correction that looks wet.
Protection that lasts years.

Paint correction and ceramic coating for drivers who notice the difference. Free paint assessment, fixed quote, loaner vehicle available.

Request a quote(479) 352-7566

Ceramic coating

Request a quote

Paint correction

Request a quote

Interior restoration

Request a quote

Illustrative layout — not a client site. Real client work appears here once you have it.

The package

The Shop Build

One package, quoted per shop. Nothing to renew, nothing to license.

  • Custom design built around your shop
  • Five pages, written and structured to convert
  • Copywriting — I interview you and write it
  • Photo and review guidance for proof
  • Call, form and booking tracking installed
  • Local-search and Google listing basics connected
  • Two rounds of revisions
  • Launch, handover and a walkthrough
  • Thirty days of optimisation against your 10-lead guarantee
  • The domain, code and content in your name

Timeline

Four weeks, then 30 days

Your time

Three short calls

Pricing

Quoted per shop

Every shop needs a different number of pages and different amounts of copy, so pricing follows the 30-minute intake call. You get one fixed number before anything starts — no hourly drift, no surprises halfway through.

Request a quote

No deposit until the blueprint is approved

Questions

What shops ask before starting.

How does the 10-lead guarantee actually work?

Tracking goes on the site at launch. We count every call, form and booking request for 30 days. If you're under ten, I keep working — rewriting pages, tightening the offer, improving how you show up in local search — at no extra cost until you get there. The conditions are on the guarantee section above: the site is live with tracking, you answer new enquiries within a business day, and you serve the area the site targets.

The name says marketing, but you build websites. Which is it?

Websites that generate leads. Everything is measured in enquiries, not traffic — that's what the guarantee is written against. I don't manage ad accounts or run your social posting, and I'll tell you if you don't need them.

Do you work with detailers as well as repair shops?

Yes, both — plus body shops and tint and audio installers. Detailers benefit most from before-and-after proof and a premium service menu, so the build leans harder on photography and offer structure.

How long does a build take?

About four weeks from the intake call to launch, assuming I get your photos and answers in the first week. The blueprint is approved before I build, so revisions at the end tend to be small.

Do I own the site?

Completely. Domain, hosting account, code and content are all registered in your name. If you ever want to work with someone else, everything moves with you.

What do you need from me?

Photos of the shop and the work, the services you want more of, your hours, and 30 minutes on a call. If your photos are weak I'll tell you exactly what to shoot — a phone camera in good light is usually enough.

I already have a website. Is this a rebuild?

Sometimes. If the current site is structurally fine, we may only need to rebuild the pages drivers actually reach. The intake call decides, and I'll tell you honestly if a rebuild isn't worth it.

Start here

Tell me about the shop.

One short form and a 30-minute call. You'll get an honest answer on scope and a fixed number before anything begins.

What happens next

  1. 01

    I read it and reply within one business day.

  2. 02

    We book a 30-minute call about your shop.

  3. 03

    You get a fixed quote and a start date.

Prefer to talk first? (479) 352-7566

No spam, no drip campaign, no calls at dinner